Turning a YouTube video library into a structured surgical learning platform

A learning platform built for spine surgeons, trainees, and medical professionals — transforming a growing video library into a structured education experience.

Website + Web Application

Structured Surgical Learning Platform

Interactive Learning Tools

Built-In Community Features

The Situation

Dr. Prasad had built a valuable library of spine surgery education videos, but YouTube alone could not support a structured learning experience.

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Our Initial Approach

We developed a connected system that combined a public-facing academy website with a custom learning application.

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The Outcome

The result was a scalable surgical learning platform built for spine surgeons, trainees, and medical professionals.

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Platform Highlights

A multi-phase engagement that delivered both a public launch site and a full surgical learning platform.

Prasad Figma FinalPrasad Figma Final
Prasad Spine Academy

Pixel-perfect, animation-rich landing page for a global surgical education platform. We brought bold design and complex animations to life in a fast, editable WordPress build—launched just in time to support a major product rollout.

How the engagement evolved

Step 1

Launch Planning

Clarified the initial public-facing website goals, aligning the early experience around credibility, education, and launch readiness.

Step 2

Website Build

Designed and developed the core marketing presence, creating a polished foundation for the Academy’s early rollout.

Step 3

Product Expansion

The engagement expanded beyond the website as the need for app-related functionality and deeper platform execution became clear.

Step 4

User Flow + Onboarding

Supported user experience decisions around onboarding, access, and the movement between public-facing content and product usage.

Step 5

Analytics + Platform Support

Helped shape the supporting systems needed to understand user behavior and strengthen the platform’s next phase of growth.

Step 6

Growth-Ready Foundation

Delivered a stronger digital ecosystem that supported both marketing visibility and real product execution moving forward.

Project Snapshot

We built both the public marketing site and the underlying web application, enabling organized procedures, courses, community interaction, and engagement tracking.

Industry

Medical Education

Engagement Type

Marketing Website + Learning Platform Development

Primary Platform

Custom Learning Platform + WordPress Marketing Site

Core Need

Transform Video Library into Structured Learning Platform

Key Complexity

Curriculum Architecture + Community Features

MS Role

Platform Architecture, Development, and Launch

Before

Public-facing presence without a full product-ready system behind it

Evolving requirements across both website and app surfaces

Unclear bridge between marketing experience and product execution

Multiple moving parts requiring coordination across UX, dev, and growth

Need for a team that could adapt as the scope matured

After

Stronger website foundation for visibility and credibility

Expanded product support beyond the original launch scope

Better alignment between public-facing experience and platform usage

Clearer onboarding and user flow support

A more growth-ready digital foundation across the business

More Seconds helped move the project from a launchable website into a broader product execution effort—adapting as the vision expanded.

Why this project succeeded

Original educational content with clear subject-matter authority

A real platform need beyond YouTube and disconnected video hosting

Website and learning product designed as one connected system

Website and learning product designed as one connected system

Prasad Spine Academy succeeded because it started with strong content and a clear product gap. Instead of treating the website and learning experience as separate efforts, More Seconds built them as one connected system—giving the academy a stronger foundation for launch, usability, and long-term growth.

Building something that’s growing beyond a simple website?

We help teams move from launch-ready presence to real product execution—across sites, systems, and the workflows in between.