Black Ambition Prize Platform
Rapid Digital Platform Launch for Pharrell Williams’ Entrepreneurship Initiative
Name
Black Ambition
Industry
Nonprofit
Project Type
Full Redesign
Platform
WordPress
Builders
Elementor
Hosting Platform
Cloudways
Design Credit
More Seconds
Custom Features
Rapid Platform Development
Timeline
October 1, 2022 - November 1, 2022
Project Budget
$35,000 USD
Project Background
Black Ambition, a nonprofit founded by Pharrell Williams, supports Black and Latinx entrepreneurs through mentorship, funding, and national visibility.
Our Approach
Given the tight timeline, our team implemented an accelerated platform build process designed to move quickly without sacrificing structure or usability.
Championing Entrepreneurs
Providing a platform for Black and Latinx entrepreneurs.
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Work Highlights
Rapid Platform Launch
Delivered a full platform rebuild—from strategy and design to development and launch—in under 30 days to support the Prize Winner event.
Structured Content Architecture
Designed a flexible CMS structure using Elementor and ACF, enabling the internal team to manage complex content like prize winners, finalists, and news updates without developer support.
Dynamic Prize Winner System
Developed custom templates and filtering logic to showcase prize winners and semi-finalists, allowing the organization to highlight entrepreneurs and update content quickly during each prize cycle.
Content Publishing Infrastructure
Implemented modular content templates that allow the marketing team to launch announcements, press updates, and campaign pages independently.
High-Performance Responsive Experience
Optimized layouts, animations, and media to ensure fast performance and a polished experience across mobile and desktop devices.
Samiyah Malik
Director of Operations
“They are always attentive to our needs and do their best to offer solutions.”
Black Ambition, Director of Operations
See Full Review
The Outcome
Elevated Brand Presence
The new platform provided a modern digital experience that better reflects the impact and credibility of the Black Ambition initiative.
Marketing Team Independence
The internal team can now publish and update content quickly without relying on developers.
Built for Future Program Cycles
The new CMS architecture allows Black Ambition to easily expand content and highlight new entrepreneurs as the program continues to grow.
Behind the Scenes
What We Learned
Pull up a chair—this is the part we usually share over a drink. A personal reflection on the real challenges and lessons from this build.