Black Ambition
Fresh WordPress Redesign for Pharrell Williams Founded Nonprofit
Name
Black Ambition
Industry
Nonprofit
Project Type
Full Redesign
Platform
WordPress
Builders
Elementor
Hosting Platform
Cloudways
Design Credit
More Seconds
Custom Features
Infinite scroll, Responsive Filtering, Event Landing Pages
Timeline
October 1, 2022 - November 1, 2022
Project Budget
$35,000 USD
Watch How It’s Made
Project Background
Black Ambition, a nonprofit founded by Pharrell Williams, works to close the racial wealth gap by funding and mentoring promising Black and Latinx entrepreneurs.
Our Approach
To meet Black Ambition’s tight 30-day deadline, we implemented a highly structured and collaborative approach that balanced speed, design quality, and backend usability.
Championing Entrepreneurs
Providing a platform for Black and Latinx entrepreneurs.
1 / 3
Work Highlights
30-Day Redesign
Delivered a complete redesign—strategy, design, and development—from kickoff to launch in under 30 days to meet the Prize Winner event deadline in NYC.
New Figma Designs Built from Brand Kit
Created fully custom Figma mockups in collaboration with Black Ambition’s marketing lead, using their existing brand kit to ensure visual continuity and UX modernization.
Elementor + ACF Hybrid Architecture
Built a highly editable site with a combination of Elementor Pro for flexibility and Advanced Custom Fields (ACF) + custom PHP for structured data like prize winners and team members.
Dynamic Prize Winner + Finalist Displays
Developed custom templates and import workflows for prize winners and semi-finalists, enabling visual filtering and fast content management.
Custom Blog + News Pages
Launched segmented content areas (e.g., “Announcements”, “Press”, “News”) using ACF and template logic for better SEO and UX.
Mobile-First Design + Performance Tuning
Ensured smooth animations, fast load times, and responsive layouts across all screen sizes.
Gravity Forms + WP
All Import Used Gravity Forms for lead capture, and WP All Import to migrate content and populate the CMS rapidly.
Samiyah Malik
Director of Operations
“They are always attentive to our needs and do their best to offer solutions.”
Black Ambition, Director of Operations
See Full Review
The Outcome
Improved Brand Perception
The redesign elevated Black Ambition’s visual identity, reinforcing its credibility with donors and partners.
Streamlined Content Management
The internal team can now update and create content independently via Elementor + ACF.
Designed for Scale
Flexible backend architecture supports future prize cycles and content expansion without added dev work.
Behind the Scenes
What We Learned
Pull up a chair—this is the part we usually share over a drink. A personal reflection on the real challenges and lessons from this build.