Calla Health Foundation
Freestyle WordPress Build for a Mission-Led Health Innovation Nonprofit
Name
Calla Health Foundation
Industry
Healthcare
Project Type
Full Website Build
Platform
WordPress
Builders
WPBakery
Hosting Platform
SiteGround
Design Credit
More Seconds
Custom Features
WP Bakery Builder, Mobile-Optimized Design, Custom Map Selector
Timeline
December 3, 2019 - March 12, 2020
Project Budget
$10,000 USD
Watch How It’s Made
Project Background
Calla Health Foundation, founded to improve access to women’s cancer prevention through portable diagnostic tools and mobile health platforms, needed a website to establish their online presence and communicate their bold mission.
Our Approach
With no design files and only a handful of inspiration links to work from, our team took a freestyle development approach—mocking up page layouts and visual styles directly in WordPress.
Homepage Overview
A clean, mission-driven homepage introduces Calla’s vision with purpose and clarity.
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Work Highlights
Built Without Design Files
We translated raw ideas and inspiration links into a cohesive, branded web experience—no Figma or wireframes required.
Visual Map Selector
We developed a clickable custom map to showcase Calla’s geographic reach and fieldwork in underserved regions.
Fully Custom Forms
Every form—from general contact to donation workflows—was purpose-built to support the foundation’s unique needs.
Freestyle Collaboration Model
The build involved weekly collaboration and iterative refinements, resulting in a truly co-created product.
Early Milestone for Our Team
This was one of our first ever full WordPress builds—paving the way for the processes we use today.
Lightweight Animations
Subtle animations bring warmth and clarity without compromising accessibility or performance.
Simple but Scalable
The site was designed to grow—allowing the client to expand with more stories, partners, and program info over time.
The Outcome
Launched a professional nonprofit site from scratch—without formal designs
Using only inspiration links and client copy, we built a full-featured WordPress site that feels intentional and branded.
Enabled intuitive user journeys and partner engagement
Custom forms, an interactive map, and thoughtful layouts made it easy for users to understand Calla’s work and get involved.
Supported long-term flexibility for a growing foundation
With a solid WordPress build and user-friendly editor (WP Bakery), the Calla team can update content independently as their programs expand.
Behind the Scenes
What We Learned
Pull up a chair—this is the part we usually share over a drink. A personal reflection on the real challenges and lessons from this build.