Highland Forge
BigCommerce Homepage + Secondary Page Redesign
Name
Highland Forge Filtering
Industry
E-commerce
Project Type
Ecommerce Theme Development
Platform
BigCommerce
Builders
Stencil
Design Credit
More Seconds
Custom Features
Custom Carousel, Yotpo Integration
Timeline
March 3, 2025 - July 9, 2025
Watch How It’s Made
Project Background
Highland Forge is a premium ecommerce brand specializing in custom drapery hardware.
Our Approach
We didn’t build the original BigCommerce platform—we inherited a highly customized setup with plenty of quirks.
Inspiration Gallery Image
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Work Highlights
Codebase Audit & Strategic Planning
Identified structural issues in the BigCommerce theme and proposed a custom dev path to unlock more design flexibility.
Figma Design Sprint
Created elevated, conversion-focused designs for the Homepage, Custom, and Collections pages that better reflect the brand’s premium status.
Custom Template Development
Rebuilt key templates in Handlebars to avoid limitations of BigCommerce’s Customizer and ensure pixel-perfect control.
Modular Component Library
Introduced a reusable system of layout components to support future site pages and maintain visual consistency.
Enhanced UX Functionality
Implemented quality-of-life improvements including search functionality and a custom add-to-cart modal to streamline the buyer journey.
Collaborative QA & Feedback Loop
Incorporated strategic insight and ongoing QA from growth advisor Justin Krivanek to align every decision with business goals.
Custom Visual Enhancements
Brought the site to life with polished image carousels, refined layout spacing, and subtle design flourishes that elevate the overall brand experience.
The Outcome
Premium Brand Presentation
The new site design elevates Highland Forge’s aesthetic and reinforces its status as a high-end, high-performing ecommerce brand.
Improved Buyer Journey
Functional improvements make it easier for customers to browse, search, and convert without confusion or friction.
Future-Ready Development System
The component library and clean template structure set the foundation for faster, more consistent expansion moving forward.
Behind the Scenes
What We Learned
Pull up a chair—this is the part we usually share over a drink. A personal reflection on the real challenges and lessons from this build.