LT.Digital
HubSpot-Integrated Custom Ordering System for Real Estate Marketing Products
Name
LT. Digital
Industry
E-commerce
Project Type
Ecommerce Theme Development
Platform
WordPress
Builders
Custom PHP Templates
Hosting Platform
WP Engine
Design Credit
More Seconds
Custom Features
Dynamic Conditional Product Fields, HubSpot API Integration, Advanced Pricing Matrix System
Timeline
August 7, 2024 - December 10, 2025
Watch How It’s Made
Project Background
LT.Digital, a long-time Groundwrk client, operates a WooCommerce-based e-commerce store that sells marketing products and services for real estate professionals.
Our Approach
We began by mapping LT.Digital’s entire ordering process from product selection to order fulfillment, identifying every point where time was lost or manual effort was required.
HubSpot Order Sync Dashboard
HubSpot interface showing incoming WooCommerce orders in the correct list or pipeline
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Work Highlights
Rebuilt WooCommerce Product Flow
Designed and implemented a fully custom product template that supports 5–15+ conditional fields per product.
Real-Time Pricing Display
Integrated advanced pricing matrix logic so customers see updated totals instantly as they change product options.
Seamless Account Experience
Built an auto-population system for repeat customers, reducing checkout time and minimizing data entry errors.
HubSpot API Integration
Synced order details directly into HubSpot lists so internal teams could begin processing orders immediately upon payment.
Backend Pricing Matrix Tool
Developed an easy-to-use admin system for updating pricing across hundreds of SKUs in bulk.
Order Data Visibility
Ensured all custom product data flows into WooCommerce order records and confirmation emails for both admin and customer.
Security-Focused Account Creation
Implemented measures to prevent unauthorized access when new accounts are auto-generated post-checkout.
The Outcome
Faster Ordering Experience
Returning customers now complete complex orders in minutes thanks to pre-filled data, conditional fields, and real-time pricing updates.
Seamless HubSpot Integration
Every WooCommerce order now automatically syncs to the correct HubSpot list, enabling the sales team to process orders without delay.
Long-Term Scalability
The custom pricing matrix and backend management tools empower LT.Digital’s team to update hundreds of products quarterly without developer intervention.
Behind the Scenes
What We Learned
Pull up a chair—this is the part we usually share over a drink. A personal reflection on the real challenges and lessons from this build.