Wild Montana
Two-Phase WordPress Sprint Support & Campaign Landing Page
Name
Wild Montana
Industry
Nonprofit
Project Type
Campaign Landing Page
Platform
WordPress
Builders
SeedProd
Hosting Platform
DigitalOcean
Design Credit
More Seconds
Custom Features
One-Click Asset Downloads, Custom Slider, Codebase Audit
Timeline
May 15, 2025 - July 19, 2025
Watch How It’s Made
Project Background
Wild Montana is a nonprofit advocacy group working to preserve Montana’s wild public lands. Their website, built on WordPress, had been heavily customized over the years—resulting in a backend that was fragmented, fragile, and difficult to manage without advanced technical knowledge.
Our Approach
We began by setting up a local development environment and diving into the backend structure.
Bold Hero Section
Illustration designed for website display
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Work Highlights
Backend Codebase Review & Access Fixes
Audited the custom WordPress environment, resolved access issues, and documented backend limitations that had previously blocked internal team edits.
Improved Developer Workflow
Updated the local/staging workflow to allow team members (regardless of OS) to pull down and deploy backend edits more easily.
Homepage UX Enhancements
Made targeted visual and structural improvements to the homepage to improve clarity and alignment with Wild Montana’s brand.
Custom Campaign Design in Figma
Designed the “Not For Sale” campaign landing page from scratch, blending existing brand elements with a fresh visual style.
SeedProd Build with Custom Features
Used a new-to-us page builder to develop a responsive landing page with advanced features, including a custom slider, embedded video, and downloadable banner assets with modal previews.
Phased Launch Strategy
Rolled out an interim version quickly, then replaced it with a high-fidelity design—ensuring the campaign launched on time without compromising quality.
Backend Documentation & Team Enablement
Created clear documentation of backend workflows and site architecture, empowering Wild Montana’s internal team to manage updates with greater confidence and less technical friction.
Keely Kiewiet
Digital Communications Manager
“THE BEST communication. I can't stress how rare that can be working with developers. They were super organized.”
Wild Montana, Digital Communications Manager
See Full Review
The Outcome
Stabilized Backend & Clear Access
Wild Montana now has reliable access to their backend codebase, reducing developer bottlenecks and enabling more confident internal updates.
Fast, Flexible Campaign Launch
Our phased approach let the team promote their campaign immediately while still benefiting from a refined, high-impact final design.
Upgraded Visual Identity
The new campaign page elevated Wild Montana’s aesthetic—bringing polish, clarity, and interactivity that better match the organization’s mission and ambition.
Behind the Scenes
What We Learned
Pull up a chair—this is the part we usually share over a drink. A personal reflection on the real challenges and lessons from this build.