YELLOW
WordPress Rebuild & Migration for a Mission-Driven Nonprofit
Name
Team Yellow
Industry
Nonprofit
Project Type
Full Website Build
Platform
WordPress
Builders
Elementor
Hosting Platform
Cloudways
Design Credit
More Seconds
Custom Features
Craft CMS to WordPress Migration, ACF + Elementor Component Library, Responsive Animations & Visual Effects
Timeline
March 15, 2023 - August 9, 2023
Project Budget
$20,000 USD
Watch How It’s Made
Project Background
YELLOW, founded by Pharrell Williams, is a nonprofit committed to “evening the odds” for young people through education.
Our Approach
We started by auditing the Craft CMS build and mapping every template, field, and interaction to an equivalent (or better) structure in WordPress.
Pixel-Perfect WordPress Rebuild
Recreated every layout and interaction from the original Craft CMS site—down to the pixel.
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Work Highlights
Full Migration from Craft CMS
Rebuilt every page, layout, and interaction in WordPress—preserving the original design while improving structure and usability.
Pixel-Perfect Reproduction
Matched the original visual experience down to the pixel, ensuring the relaunch felt seamless and brand-consistent.
ACF + Elementor Modular System
Created a reusable page-building system so the internal team could manage content without technical support.
Custom Form Workflows
Rebuilt contact, donation, and application forms using Gravity Forms with smart logic, validation, and notification flows.
Sitemap + Layout Enhancements
Improved structure and page flow based on updated priorities—enhancing the user journey without disrupting the design.
Performance & Accessibility Passes
Optimized load speeds, mobile responsiveness, and accessibility across devices and screen sizes.
Smooth Handoff & Team Empowerment
Delivered a well-documented, editable build with backend training and launch support—giving the YELLOW team long-term autonomy.
Stephanie Walters
Director of Engagement & Communications, YELLOW
“We are very pleased with their timelines and delivery.”
YELLOW, Director of Engagement & Communications, YELLOW
See Full Review
The Outcome
Design Vision Preserved, Platform Modernized
We fully rebuilt their website in WordPress, preserving the look and feel of the original Craft CMS design—while improving performance and making ongoing edits easier for non-technical team members.
Smooth Internal Handoff & Editing
Our ACF + Elementor approach gave YELLOW’s internal team full editing capabilities, allowing them to manage content, update pages, and launch new initiatives without developer assistance.
Improved Stability, Faster Support
Migrating away from a legacy CMS and unsupported codebase meant YELLOW no longer had to worry about developer lock-in or site stability. Their team now has a reliable, scalable foundation to grow on.
Behind the Scenes
What We Learned
Pull up a chair—this is the part we usually share over a drink. A personal reflection on the real challenges and lessons from this build.